Alcohol and drug addiction is a problem for both men and women in Holyoke, although studies have proven that males use drugs at much higher rates than their female counterparts. Due to this, rehabilitation specialists acknowledge the importance of gender based rehabilitation in regards to drug rehab programs. Rehabilitation for males can help male addicted individuals avail themselves of more personalized treatment and handle problems with addiction that are specific to men. In male only alcohol and drug rehab facilities, males can greatly excel in treatment by being surrounded by their male peers who know what men in rehab are enduring and can help them through the alcohol and drug rehabilitation procedure. Drug treatment programs which acknowledge the unique needs of men can deliver the suitable environment and treatment curriculum to help resolve the distincive problems and issues involved in the helping male addicts in the Holyoke area.